What's the Video advertising?
What's the Video advertising?
Video advertising is a modern marketing tool that uses the characteristics of video media to vividly display the characteristics of products or services, thereby attracting consumers' attention and interest, and increasing the visibility and sales of products or services. In my practice, I deeply understand the importance and advantages of video advertising, but also discovered some problems and shortcomings.
First of all, video advertising can show the characteristics of products or services more intuitively and vividly. Compared with print advertisements and text introductions, videos can attract consumers' attention and emotional resonance through various elements such as sound, pictures and emotions, making it easier to arouse consumers' interest and desire to purchase. For example, when promoting mobile phone products, videos can allow consumers to more intuitively understand the advantages and usage experience of mobile phones by demonstrating various functions and usage scenarios of mobile phones, thereby increasing purchase intention.
Secondly, video advertising can increase brand awareness and reputation. With the increasing popularity and influence of video media, more and more brands are beginning to use video advertising as an important means of brand marketing. By producing high-quality, interesting and emotionally resonant video ads, brands can better present their image and culture, thereby increasing brand awareness and reputation. For example, Apple's advertising is famous for its simplicity, high quality and fun, making it one of the most influential brands in the world.
However, video advertising also has some problems and shortcomings. First of all, video production costs are high and requires a lot of manpower, material and financial resources. For some small and medium-sized enterprises and start-up companies, the pressure to bear such costs is great and unbearable. Secondly, the effectiveness of video advertising is affected by many factors, such as advertising content, production level, release timing, etc. If the advertising content is not attractive enough, the production level is not high, or the release time is inappropriate, it will be difficult to achieve the expected publicity effect.
In practice, I also encountered some problems and challenges with video advertising. For example, when we were producing a car advertisement, we found that there were some deviations in the movement of the vehicle during the video shooting, resulting in lags and glitches in the advertising screen.
